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Data. Important stuff for a business. By using data, a self storage facility can make effective decisions that will help move their business forward. I want to briefly share the results of a study done by a professor at MIT and a white paper about analytics that can be extracted from phone calls. Professor James Oldroyd from MIT conducted the research. The study revealed...

We all love to have a pat on the back for a job well done. We like to be recognized for doing an excellent job or being better than everyone else at a given task. It is in our nature to enjoy the recognition that comes with it. Simply put—it makes us feel good. However, on a business level—like in the self storage industry—it’s a little different. Self storage...

It is not unusual for actors and musicians (but not the self storage industry) to look at all publicity—good or bad—as something worthwhile. Take Rapper 50 Cent as an example. Recently he threw out one of the worst first pitches ever seen. In the days since clips of him throwing good pitches have surfaced and he has made a litany of ridiculous and even crude excuses...

A business—self storage and otherwise–can’t succeed if no one knows it exists. It would be kind of hard for a store to rent or sell whatever its product is, and it would be hard for a self storage facility to find occupants for its units. To do so stores, self storage facilities, and other companies have to do one thing—engage in a little marketing. With a...

Earlier today I read an interesting statistic.  It stated that Google+ is now the second-largest social media site in the world. Over 235 million people actively use it per month. That’s amazing. I also read that it’s rather hard to describe. That is because what you “see” is heavily influenced by your expectations and experiences. Have you seen the ink blot...

In my Twitter feed this morning, I learned that today is National Tooth Fairy Day. WTVY in Dothan, Alabama, did a little news story and told experiences about the tooth fairy that people shared with them. One person told how she took her grandmother’s false teeth and put them under her pillow in hopes to make lots of money from the tooth fairy. Her grandmother was...

It has been a couple decades since Madonna sang the classic tune Material Girl, and it is safe to say that the song still rings true today for many. However, should she want to redo it and update it to be more fitting modern times she would need to switch the title from Material Girl to Virtual Girl.  While the world is still material it is even more of a virtual...

The Beatles and Joe Cocker made the notion of getting by with a little help from their friends into a hit song. You could even say the concept applies between the two since Joe Cocker had to get a little help (permission) from the Beatles to record his version of the song. That kind of cooperation is a concept that worked well for the music industry then, and certainly...

When a person decides to go into business there is one main concern that has to be addressed before you can really do anything: What product/service do you want to provide? To figure that out there are two important things to consider—what do you want to do and what will people actually buy from you. To figure that out it helps to know who you are working with. That...

One of the great benefits of the Internet is the ability for people to hold – and attend — online webinars. “Attending” an online webinar is much cheaper than going in person to meetings because expenses like airplane tickets, hotels, and per diem for food are not incurred. There are two upcoming webinars that are of interest to the owners and...