Pop culture is full of zombies. The BBC aired the first of a three-part miniseries last night about zombies. There was the book Pride and Prejudice and Zombies which was a parody of Pride and Prejudice. Then, there was the recent movie Abraham Lincoln vs. Zombies where good ol’ Abe leads a team of Secret Service agents to fight and destroy an outbreak of the Confederate Undead while the Civil War rages on. There’s even the game Zombies, Run! for smart phones.
Now, the self storage industry has hopped on the band wagon and joined the zombie craze. Door to Door Storage Inc. launched a zombie-themed infographic with the hopes it will provide customer appeal while also giving information about their product and services.
An infographic is a visual representation of information. Infographics are becoming popular because busy people generally only take a few seconds to scan it for information. People find it easier to quickly understand and take in this visual information. People retain information better when a picture accompanies the written word.
Door to Door’s infographic demonstrates the advantages of using Door to Door storage containers while providing humorous (but potentially useful) information to avoid annihilation by zombies. And, it arrives in time to prepare for National Zombie Day on July 7. Click here to view the zombie infographic.
The infographic cleverly lists things such as the top cities to move to in the event of a zombie apocalypse. It also gives 10 ways to use a Door to Door mobile storage container: as a watch tower to keep out of the reach/bite of approaching zombie;, a cage to keep zombies in; and as an emergency bunker. (My favorite one is to create a great wall to put around your ‘compound’ because zombies can’t scale a large wall.)
“Infographics help us connect with customers in a fun-and sometimes-offbeat fashion,” said Tracey Kelly, Senior Vice President of Sales and Marketing for Door to Door Storage. “It enables us to tell an interesting visual story and provide useful information about our service.”
Door to Door has used an infographic before. It compared a trip along the Oregon Trail in a covered wagon with what it would be like in today’s world using Door to Door storage containers.
Established in 1996, Door to Door Storage, Inc. was the first portable storage and moving company to provide customers with a convenient, secure and cost-effective alternative to traditional self-storage and household moving. They have storage facilities in more than 51 United States metropolitan areas and offer moving services in 34 states. Their headquarters are in Kent, Washington.
“Door to Door Launches Zombie Infographic to Quickly Connect Customers with Information.” PRWeb; 07 June 2013.
“6 Reasons Why Infographics and Data Visualization Works.” Media Chimps; 27 March 2012.