When Mother Nature strikes, the impact can be disastrous and life altering. Hurricanes, floods, tornadoes, earthquakes and tsunamis can wreak immeasurable hardship and pain, including lost homes, businesses and even lost lives. We need only to look at Japan to be reminded of this. Sometimes businesses step up and support those dealing with the repercussions of a natural disaster. Self Storage businesses often offer assistance, making perfect places to collect goods and food for those affected.
The latest example of this is Greenback Self Storage in Loudon County, Tenn. On Wednesday, a tornado hit Blount and Loudon counties just before 10 p.m. According to the National Weather Service the tornado’s destruction stretched a half-mile wide and four and a half miles long. Several cars, homes, barns and some businesses were damaged or destroyed. The tornado also knocked out power for about 3,500 customers.
Household goods and clothing of all sizes will be collected on Monday until 9 p.m. at 6537 Highway 411 S. next to the Greenback Corner Market at the intersection of Highway 95. Items needed include: furniture, clothing, household items, blankets, towels and toiletries. The Red Cross said housing has been donated for some of the victims. However, donations of furnishings and other supplies are still needed.
In a time when many self storage companies are offering promotions and discounts such as one month’s free rent, some businesses are gaining publicity simply by reaching out to their community in times of need. It’s free, takes a small time commitment and feels good to the heart.
Mini Storage on the Green in Hampstead N.C. made national news by announcing it will host an April 9 yard sale to help a local animal non-profit organization raise funds. Also in the news recently, San Diego Self Storage and its affiliate Smart Self Storage of Solana Beach was covered by the press for sponsoring the 15th annual Del Mar Solana Beach Sunrise Rotary Turf Bocce Ball Family Day and Tournament to raise $50,000 to be shared by The Community Resource Center, San Diego Advocates for Youth and Voices for Children.
Finding local charities to support and causes to raise money for is as easy as picking up a newspaper or searching the local news online. The inherent space available at self storage facilities makes them perfect businesses for collecting and storing goods and clothing. Word of mouth is an excellent way to generate new business and if people are talking about the local storage facility reaching out to its neighborhood, new sales will follow. It’s good business sense and it’s good practice to lend a helping hand.
“Greenback Self Storage Aids Tornado Victims in Tennessee.” Inside Self-Storage. March 28, 2011.