Everybody who is anybody has heard of social media. Facebook. Twitter. Foursquare. Flickr. Instagram. The new kid on the social media block is Pinterest.
According to Pinterest, it is a tool for collecting and organizing things that you love. Think of it as a bulletin board. You cut out a newspaper article and pin it to your bulletin board. Or a recipe. Or a picture of a new couch that you are thinking about buying.
Pinterest is a virtual bulletin board. With it, users can create topical ‘boards’ to help them organize their ‘pins.’ When browsing the Internet and they find something they really like and want to keep track of, they ‘pin’ it to their Pinterest board. That way, they can easily go back to and find the things that they have found on the web. Sweet.
But, how do businesses use Pinterest? When you have a Pinterest account, you can look at the demographics of the your followers. You can find out information such as whether they are male or female, their age group that they fall into, and their location (country). Your marketers can use this information to guide them in their marketing efforts.
Pinterest is a great place to post infographics. (Remember our post about zombies coming to the self storage industry?) You can create infographics and post them to your Pinterest board that gives tips and hints on moving, on packing items, or how to efficiently organize a storage unit. (Forbes magazine said that social media that used images got three times as much user engagement with images as those without. That’s something to think about!)
You can also post coupons or advertised specials and promotionals that aren’t posted anywhere else. You can offer a free PDF or e-book about self storage and moving. You can encourage your Pinterest visitors to sign up for your e-mail list (if you have one)
One creative use of Pinterest is to have a board that helps men create their ‘man cave.’ Click here to see a sample Pinterest board on creating a Father’s Day Man Cave. Here’s an article from AAA Storage on how to create a man cave in a storage unit.
See if you can involve your followers. Create a board with a special theme and ask your followers to pin things to it. For example, create a board for ideas on how to celebrate the 4th of July and ask people to pin ideas for recipes, activities, trips, or whatever else they would like that goes along with that theme. Offer a discount for the best idea.
“How To Use Pinterest For Small Business.” Forbes.com; 7 June 2013.
“Pinterest Success: Creative Ways to Use Pinterest for Your Business.” Social Media Examiner; 14 June 2013