Over 800 million unique users visit YouTube each month. People watch over 4 billion hours of YouTube videos each month. People upload 72 hours of video every minute. In 2011, YouTube had more than 1 trillion viewers. Traffic from mobile devices tripled in 2011.
Do you have a video on YouTube about your self storage business?
Those statistics are staggering. Seeing them should make you stop and think about the power of using YouTube videos in your marketing strategies for your self storage business. If you had videos on YouTube and if even a miniscule fraction of all of those trillions of viewers watched your videos, you could get your brand in front of a lot of potential customers.
This is the first in a three-part series of articles about using YouTube to market your self storage business. Don’t have a clue as to what type of videos to post? That’s okay. This first part will give you a list of ideas of what you could post.
Ready? Good. Here are 9 types of videos that you could create and upload to YouTube that will help you market your business.
Interview the business owner. Conduct an interview with the owner of the company. Have her share the company’s history and how it came into being. These types of videos build relationships with customers and future customers. It adds a ‘face’ to the business.
Show your units. Create a video that shows the insides of the different sizes of your units. This gives prospective customers an idea of their size and quality. Before you film though, make sure that they are spic-and-span clean and all painted surfaces have a fresh coat of paint. You want your rental units to look exceptionally appealing to prospective customers.
Show the office. Make a video of your office area. If you offer free coffee and cookies, show that area. If you have a technology center or conference room that small business owners can use, show those areas in your video.
Explain special services. If you have special services like a concierge, or free shuttle rides between your facility and a local subway station, create a video where you explain those special services.
Interview industry expert. At the next conference and trade show, ask one of the experts there if you can video them answering a question. If you only take a few minutes of the expert’s time, he should be willing to share a thought or two with you. Make sure this person understands that the video will be posted to YouTube.
Video events. When you hold a charity activity, film it and post to YouTube so that people can see your charitable help in action.
Introduce upcoming events. If you are going to have an auction or a charitable event, create a video that announces the event. Give a preview of what is in store for your customers or the community. The purpose of this video is to attract potential customers or to solicit help from the community for your charitable activity.
Customer testimonials. Periodically, ask one or two of your customers if they would give a testimonial about their experience renting from you. Make sure they know you will post their testimonial to YouTube.
Answer frequently asked questions (FAQ). If you find that your customers ask the same questions over and over, create a FAQ video where you share the questions and explain the answers.
Tomorrow, I will post the second in this series, which will provide tips for shooting your videos. The third part of the series will explain how to optimize your videos.
“8Ways to Use YouTube Videos to Promote Your Products on Your Website.” Promote YouTube Videos.
“34 Ways to Use YouTube for Business.” Gigaom; 28 July 2009.