Ask anyone in the industry and they will tell you that it pays to be in self storage right now. As a rare business that is doing well in spite of the current economic woes that have beset the world, the self storage industry appears to be as close to a safe investment as a person can get.
However, as is the case with any quality endeavor, success has bred success. The self storage industry in the United States has grown to close to 50,000 self storage facilities across the country accounting for well over two billion square feet of self storage space.
Suffice it to say, but the industry has become quite a competitive one. Self storage facilities need to come up with someone unique in order to stand out from the masses. After all, since everyone essentially provides the same product (space) there has to be something that self storage facility managers and owners can use to stand out from the rest.
It doesn’t always take something drastic in order to stand out. Whether many (if any) tenants even use it is not as important as the fact that it is being offered; people like to have options. It can be something simple, like offering a product, service, or amenity that most self storage facilities do not offer. Take Murfreesboro Self Storage in Tennessee as an example. While most facilities offer monthly, 6-month, or yearly rates, Murfreesboro offers weekly and even daily ones.
Whether anyone would have much need for a self storage unit for just a week or on a daily basis even is unlikely, but since people often tend to find having options available to them as comforting.
Many facilities like to branch out and specialize in certain types of storage in order to help them stand out from the rest. Wine Storage Bellevue has made a good name for itself and was recognized in 2010 as the ‘Specialty Storage Facility of the Year’ with 8,000 square feet (of the 120,000 square foot parent facility, Stor-House Self Storage) dedicated to storing wine.
“After putting in the time and effort to create this unique space, and with the wonderful response we have had from our customers and the local wine community, it’s great to have the national recognition from our peers in the self-storage industry,” says co-owner and founder of Wine Storage Bellevue, Dick Gilroy.
Many companies also offer records storage, cater to business needs, or specialize in recreational vehicle storage. The electronic age has also given rise to a plethora of marketing options for companies to use as well.
“Traditional Storage and Murfreesboro Self-Storage.” SetPieceAnalysts.com; 25 February 2012.
“Wine Storage Bellevue Named 2010 ‘Specialty Storage Facility of the Year’ by Mini-Storage Messenger.” PR Newswire; 17 December 2010.
2011 SSA Fact Sheet; Self Storage Association.