In my Twitter feed this morning, I learned that today is National Tooth Fairy Day. WTVY in Dothan, Alabama, did a little news story and told experiences about the tooth fairy that people shared with them. One person told how she took her grandmother’s false teeth and put them under her pillow in hopes to make lots of money from the tooth fairy. Her grandmother was very mad but the young girl still made $5.
This little news tidbit got me thinking. By celebrating some of the unusual – and even wacky – national holidays that we have in the United States, you could strengthen your relationship with your customers, draw in new ones, and have a bit of fun at the same time.
Here is a list of unusual holidays and ideas of activities that your self storage facility could hold.
March 31 – Crayola Crayon Day. Hand out boxes of crayons to the children who come to your facility with their parents.
April 2 – Children’s Book Day. Schedule your local librarian to hold a story hour at your facility. Serve refreshments. Or, you could encourage people in your community to donate children’s books and then give the books to your city’s library.
June 6 – National Yo-Yo Day. Hold a yo-yo contest and give out prizes to the winners in different age categories.
August 3 – National Watermelon Day. Serve slices of watermelon to your customers.
August 18 – Bad Poetry Day. Have people submit their ‘bad’ poems. Post all of the ones that were submitted. Give a prize to the worst one and serve refreshments when you announce the winner.
September 21 – Miniature Golf Day. Set up a miniature golf course in your lobby on parking lot. Invite people to play and give prizes to people who get really low scores.
October 6 – Mad Hatter Day. Have people create crazy ‘mad hatter’ hats and give a prize for the craziest hat.
December 4 – Wear Brown Shoes Day. For any new customer that rents a self storage unit on that day they get ten-percent discount IF they are wearing brown shoes.
I know that January is already past. However, you could put this information on your calendar and celebrate these holidays next year.
January 14 – Dress Up Your Pet Day. Hold a contest where people bring their pets dressed in silly costumes. Take pictures of the pets and pet owner. Post the pictures in your lobby. Give the winner a 25 pound bag of pet food.
January 19 – National Popcorn Day. Serve your customers bags of free popcorn.
You could also create your own wacky holiday.
The whole idea behind these holidays is for your facility to do something a little bit out of the ordinary that will be fun, to build a stronger community relationship, and to bring in new customers.
“Unofficial Holiday of February 28: National Tooth Fairy Day.” WTVY News; 28 February 2014.