The main reason for marketing is to generate customers and revenue for your business. A company needs to build awareness so that customers and potential customers know and understand your company. Then, your company needs to develop leads that will get those people to rent a storage unit from you.
In today’s world, over 75 percent of all Internet users go online and do research before they buy something. In many cases, Google will place videos at the top of search results. That is why it is critical to have videos on YouTube about your company.
Here are several things to keep in mind as you are creating and shooting a video.
Before you even pick up a camera, determine what type of video you will do (e.g. customer testimonial, tour of your facility, etc.). Keep in mind that people like humorous videos. Funny videos get the most hits and are shared the most. But make sure your humor is appropriate and fits the type of video you are doing.
On the flip side of this, there is nothing wrong with having a video that is straightforward and business-like. A straightforward video is much better than a video that tries to be funny but pathetically falls short.
Make sure you write a script. If you think you can just go out and shoot a video and edit it into something great, creating your final product will take you twice as long with twice as much work. A script is your roadmap of where you want to “go” and what you want to do with your video.
Make sure the people in the video speak clearly and not too fast. You want your viewers to understand everything that is being said.
Keep your video fairly short. Three to four minutes is generally best. As a rule, it’s hard to keep people’s attention if the video is much longer.
Shoot in high definition (HD) and widescreen. (Widescreen is the aspect ratio of 16:9.) The YouTube player is built for HD so you want your video in the same format.
Pay close attention to the lighting and sound. Avoid harsh shadows, dimly lighted places, and strong backlighting. If you’re filming outdoors, don’t do it on windy days. The microphone will pick up the sound of the wind and make it hard to hear the person speaking in the final video.
Use a tripod. This eliminates any shaking while holding the camera.
Don’t zoom in or out. That is the first sign of an amateur production.
Don’t shoot vertical. This will make your video vertical and nobody will want to crank his head to the side to watch it.
Shoot close up. Don’t have the people in your video too far away from the camera. The frame of online videos is small. If the person in your video is too far away from the camera, he will be teeny tiny on the screen.
Don’t use the camera on your cell phone. You won’t get the quality that you need.
Many DSLR still cameras also take good videos. While you don’t need to buy a professional video camera to make your videos, you might want to consider getting a ‘prosumer’ video camera. It’s a step up from a point-and-shoot camera but is much cheaper than professional ones. If you plan on shooting very many videos, it would be worth your while to get a prosumer video camera.
Have the people in your video practice saying their part several times. They will feel more comfortable during filming and will appear at ease in your video.
At the end of the video, have a call to action. Ask viewers to go to your website to get more information or to rent a unit.
Make sure that your company logo is at the beginning and end of the video. You want viewers to know exactly who the company in the video is.
“What is the Purpose of Marketing?” iMPACT; 12 November 2012.
“How to Get Your Business Started on YouTube.” PC World; 10 April 2012.