Whenever you visit your parents or grandparents house do you see them go to the cabinet and pull out this large, unattractive, cumbersome book whenever they want to find a phone number or address for something? Do you find yourself wondering what that big, ugly thing is?
Phonebooks are still being made (surprised?) although they may be used more now to prop up the broken leg on the side table rather than for looking up phone numbers. They aren’t the only thing that is quickly becoming obsolete though. Thanks to DVRs commercials are not worth nearly as much as they once were.
So if phonebooks and commercials are becoming archaic where do people find things they need, like a self storage facility?
The answer to that is simple—they go to the World Wide Web.
The Web has quickly become the place for people to find things. Looking for help with your report on the Napoleonic Wars? Do a search for it. Want to know how many calories are in a chocolate chip cookie from Subway? Check the webpage. Want to find a self storage facility near you? Go to the internet.
The vast majority of companies have a web presence now, at least a home page with some general information on it (location, contact information, etc.) if nothing else. Websites called aggregators have been created in order to help people locate self storage facilities in certain areas of the country; most will even allow you to reserve a self storage unit online.
Basically, the web has become the phone book of the future (but it might be hard to prop up a table with it).
With the value of traditional advertising questionable and most facilities on a tight budget when it comes to marketing, the web offers some inexpensive ways for self storage facilities to promote themselves.
A common method of online advertising has been the use of email. Self storage companies can create or purchase list of email addresses and then send their promotional email/material to the recipients. You never know for sure how many people actually read them, but they are easy to send and are pretty inexpensive.
However, since the practice has become fairly common it can be difficult to keep your emails from heading straight to the spam file. If your emails typically go there already it will be tough to turn that trend around. Cases like that can be avoided if the list is a clean one meaning that the recipients are open to such emails. Saying the right things and avoiding certain catch phrases like ‘act now’ or ‘save money’ can keep your email from becoming spam as well.
Of course if you really want to make sure that your self storage facility has the best online presence and marketing available you can always hire a professional.
“Self Storage Aggregators Continue to Thrive.” Self Storage Industry News; 16 March 2012.
“How To Avoid Being a Spammer When Doing Email Marketing.” USSelfStorageLocator.com; 29 May 2012.