Last October, StorageFront launched its new self-storage search engine and web-marketing service, making it available for use while also adjusting it periodically based on the demands of users. Now that its beta-testing phase is finished, StorageFront has announced that it will go live with its new website on Feb. 1 of this year.
StorageFront is a search engine and marketing resource for the self-storage industry. Its directory of self-storage providers includes over 40,000 storage facilities in the United States. The site is intended to be used both by consumers and by self-storage owners. For owners, the site is intended to be a marketing tool. For consumers, it shows all the facilities that meet a particular, user-defined criteria, sorted by geographic proximity to the consumer. The site also includes a library of helpful articles and tips that cover topics of interest to potential self-storage tenants, such as:
- how to choose a self-storage facility
- how to pack a self-storage unit
- how to store appliances, such as refrigerators and freezers
- how to label files and inventory for business storage
- what items from the garage or garden may not be stored in self-storage
StorageFront is also planning to add several new features to the site in the next year, including: a space-calculation widget that will help prospective tenants figure out how large a unit they need, and a Spanish-language version of the website and search engine.
While StorageFront is free to consumers and businesses alike, it also offers subscription services to self-storage owners. Self-storage businesses are listed in the directory free of charge, and the directory includes address, phone, a map, and driving directions. Owners can opt to “verify” their listing by confirming its accuracy by phone. They can also add their state and national self-storage association affiliations to the listing, to enhance the facility’s credibility.
However, owners can also choose to pay $29.95/month for a “priority” listing, which will rank higher in the directory and includes a website with a logo, tagline, map marker, and up to 10 special features, such as property photos, available unit sizes, descriptions, hours of operation, and coupons. Prospective tenants can make inquiries or reservations at a facility that has a priority listing with just one click. Owners that choose a $69.95 “priority track” option receive all those benefits, but can also log in from any computer (or from an iPhone), listen to sales calls that have been made, and track statistics such as visitor traffic.
StorageFront reports that visitor traffic to the website has climbed steadily, at a rate of 290 percent per month. The company believes that the traffic has been the result of intricate search-engine optimization techniques, and a targeted Google AdWords pay-per-click campaign that it tested in Texas.
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