Sometimes companies come up with their own marketing strategy and SmartStop Self Storage has come up with one – one that is a winner. It is innovative and very appealing especially to those who have a little bit of creativity and a bit of technical experience. That campaign is a video jingle contest.
“One day in a meeting we were kicking around ideas about how we could sing the praises of SmartStop Self Storage,” said H. Michael Schwartz, CEO and Chairman of Strategic Storage Trust, Inc. (SSTI), the parent company of SmartStop Self Storage, “when suddenly we realized that, hey, there are some really talented and creative people out there — including our customers — who have the smarts and technology to do it. Let’s ask them to ‘Sing It Smart’ and tell us what’s special about SmartStop Self Storage!”
The contest runs from September 21, 2011 through November 21, 2011. Entrants will create an original video jingle that lasts 30-seconds to one minute and then upload it to the SmartStop Facebook page at http://www.facebook.com/SmartStopSS. Videos need to be uploaded by 11:59 P.M. on November 1, 2011.
The grand prizewinner will receive $5,000. Two runners up will receive their choice of either an Apple® iPad® 2 or $500 cash.
The video jingles should focus on the SmartStop brand –personal, innovative, and responsible. It should include the tagline “the smarter way to store! (TM).” Jingles will be judged on originality, creativity of presentation, song quality, entertainment value, and suitability for future advertising and promotional purposes.
Mac users can use iMovie. With it, you can add titles, transitions, special effects, music, and narration to your video jingle. You can import video clips from your video camera, trim them, and rearrange them in your desired order. You can even edit the audio of a video. When you are satisfied, you can export the video in MPEG 4, Quicktime, or AVI.
Contestants with Windows-based computers can also create and edit professional-looking videos using Windows Movie Maker. With that program you can trim video clips, rearrange them, add music, and add transitions and a title. When you are finished, you can publish it as a .wmv or an AVI file.
Rules and requirements can be found on the SmartStop Self Storage web site at http:// www.smartstopselfstorage.com/singitsmart.
Judges for the contest include Adam Myerson, professional cyclist, Joe “The Hybrid” Duarte, martial arts fighter, and Gustav the German Shepherd, a rescued dog and overnight Facebook sensation.
Contest finalists will be posted for public vote on SmartStop’s Facebook page November 4th through the 17th. Winners will be announced on November 21.
“SmartStop(TM) Self Storage Launches “Sing It Smart” Video Jingle Contest”. Market Watch; 23 September 2011.
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