Setting Self Storage Goals for 2012

Posted on Dec 26 2011 - 4:20pm by Kim Kilpatrick

Now that the holidays are over, it’s the perfect time to look at the upcoming year. Spend time thinking and evaluating how your business did over the past year and see if there are things that you can improve in 2012. Think about what went well and what you could do different. Here are six areas to consider where you could  make changes and improvements.

1. Improve your facility. The easiest goal would be to improve your existing building and grounds. Give your office a new coat of paint both inside and out. Improve landscaping by adding perennial flowers or a shrub or two. Use decorative bark to control weeds. A few small changes can make a huge difference in visual appeal to prospective customers.

2. Get industry specific software. If you don’t have a software program to help you manage your business, consider getting one. These programs are powerful and help track rentals, income, and expenses. Many come with form letters that you can use to send to customers.

3. Improve advertising. Try something different with your advertising. Make a simple video tour of your business and post it to YouTube. Create a flyer with moving and storage tips and give it out to prospective customers in your community and post to your website. Hold a contest where people create a slogan for your business.

4. Get a website. Every business should have a website. If you don’t have one, now is the time to get one. You can start with a simple site that tells your location, services provided, and prices of your units. Or, it could provide customers with the ability to rent a unit or make a payment online.

5. Learn how to use social media. Post videos to YouTube. Create a Facebook page and learn how to use Twitter. Give discounts and coupons to customers who join your Facebook page or follow you on Twitter. These are easy ways to connect with current and prospective customers.

6. Participate in charitable and humanitarian projects. Many self storage owners participate in food and coat drives during the holidays. These activities are wonderful. Consider branching out to do something a little different. Hold a yard sale with customers and people in the community. Use the money from the sale to buy school supplies for needy children in the area. Sponsor a 4th of July fun run and donate the proceeds to a children’s hospital.