Self Storage Industry Fast Becoming a Part of Pop Culture

Posted on Apr 27 2012 - 5:23pm by Tony Gonzalez

Society moves fast these days. What could be trending on the World Wide Web one minute could be never heard of again just hours later. With the way that society is bombarded with new and amazing things everyday something has to truly grasp the attention of main stream America in order to last. It is safe to say that the self storage industry has done just that.

There are certain things that tend to happen whenever pop culture decides that it wants to grasp onto something and not let go. Anything we really like we enjoy watching on television. If it makes for good television we tend to imitate it. The popularity of the many Law and Order series, the three different CSI’s and now the two NCIS programs are proof positive of that.

The self storage industry became more important to society as the economy started to go south and people had the need for space to store their precious belongings. Due to continued economic pressure many self storage units have had to be sold at auction which is where the industry really made its entry into American pop culture.

As stories began to leak into the media of people making incredible findings when they bought a self storage, more and more people began to take notice including studio executives. Since people love the idea of someone going from rags to riches after winning a reality show why not a reality show about people uncovering unknown riches hidden in a self storage locker?

With that, A&E’s hit reality show Storage Wars was born.

The original program has now been on since 2010 and has made household names out of its stars especially Dave Hester and Dan and Laura Dotson. Since its premiere the network has filmed a spinoff, Storage Wars: Texas, which debuted in December 2011. It’s been reported that there is another spin-off in the works based in New York.

While the concept of self storage still relatively new to many European countries the network has been able to sell the idea to channels in Sweden, Finland,  and Norway as well as other countries where the industry is more common like the United Kingdom, Canada, and Australia.

As further proof of the self storage industry’s entry into pop culture, some of the stars of popular reality shows have been called on to make appearances. Dan and Laura Dotson will be making an appearance on the TV Land show Hot in Cleveland as themselves. From Storage Wars: Texas, auctioneer Walt Cade recently lent his services to the 8th Annual Art Auction by the Troup Rotary Club in Jacksonville, Texas.

“I think it shows the heart of our community, that our students and our parents really do care to help these that are leaving and heading out into the future,” Troup High School Art Teacher Pamela Starkey said.

With popular television shows, spin-offs, and guest appearances it appears that the self storage industry has definitely become a part of American pop culture.

Sources Used:

“Troup Rotary Club’s 8th Annual Art Auction.” CBS19TV; 19 April 2012.

“Exclusive: Hot in Cleveland Packs In Storage Wars Cameos.” OMG!; 16 April 2012.

Storage Wars; Wikipedia.