For much of its existence the self storage industry has been something that many Americans needed, but that many did not want to see. While they used it people didn’t want it in their neighborhoods. Fast forward to modern times and it now seems that the self storage industry is everywhere you look—almost like it has become a real part of American pop culture.
Wikipedia defines pop culture as “…the entirety of ideas, perspectives, attitudes, memes, images, and other phenomena that are within the mainstream of a given culture, especially Western culture…Heavily influenced by mass media, this collection of ideas permeates the everyday lives of the society.”
When it comes to our everyday lives there is nothing that is more common than television. In recent years reality based programming has taken over the networks with a new show popping up all the time it seems. That is definitely the case with the self storage industry that now boasts several self storage related shows including a few different versions of Storage Wars,
Reality shows are not the only entertainment medium that the self storage industry has begun to take over. The industry has always had small parts in movies and television shows, but lately it has begun to take a starring role—like in the recent release by Woodhaven Productions called Self Storage.
Lien auctions are the basis behind the reality shows and they have inspired some playwrights to create for the stage. For example, in 2011 the performance group called the New York Neo-Futurists penned the play “Locker 4173b” about two people that go on a journey of discovery as they examined the things inside a couple of self storage units they bought.
Pop culture is much more than just the popular entertainment of the day. In today’s world social media has become a integral part of pop culture with many different methods for people to stay in touch with old friends as well as make new.
“Social media is all about socializing, engaging, and reaching more people to help drive more business,” says Stacie Maxwell, director of Marketing at Universal Management Company, a self storage management company in Georgia. “…Social media is rapidly replacing traditional word of mouth between friends and associates, and thus falls directly into many companies’ marketing strategy…”
Most self storage companies now have a presence on the web in the form of a website, Facebook page, Pinterest Board, YouTube Chanel, and Twitter account which they use to engage tenants, try to find new ones, and even raise money for charity.
So when it comes to the entertainment that the nation loves the self storage industry is there. When it comes to social media the self storage industry is well represented as well. Thanks to an increased effort by self storage facilities to improve their appearance the industry has gone from being something you didn’t talk about to something that is engrained in American pop culture.
“How Many Followers Does Your Self Storage Facility Have?” Self Storage Industry News; 09 October 2013.
“Self Storage (2013).” DreadCentral.com; 18 September 2013.
“A Little Reality (Television) is Good for the Self Storage Industry.” Self Storage Industry News; 08 July 2013.
“Belongings in NYC Storage Units Inspire a New Witty and Poignant Play.” Self Storage Industry News; 02 May 2011.