When you think architectural beauty you usually think of things like the Empire State Building, the Sears Tower, or that huge mansion you saw on television that some celebrity lives in. You don’t usually think of the self storage industry. However, should a company in Tennessee follow through with its plans that could all change.
NitNeil Partners, an Atlanta-based investment firm, is looking to expand its self storage holdings by building a new facility in Chattanooga, Tennessee. They are not looking to just build any old traditional self storage facility. No, they are looking to go cutting edge and make it look unlike most facilities.
The logic is simple. The neighborhood that they are entering is a nice one and they want to be seen as something that improves the aesthetic beauty of the community instead of take away from it.
“Self-storage has typically had a negative perspective to it because of how poorly designed it’s been, but what has happened is that new developments look more like office buildings instead of traditional storage buildings,” he said. “And that’s the cloth we’re cut from. We’re focused on improving neighborhoods by filling a need, and from an architectural perspective, doing things that honor the architectural character of the neighborhood.”
The local neighborhood association has expressed some reluctance, but the self storage facility’s neighbor—Southern Surgical Arts—likes the design of his neighbor and looks forward to seeing it completed.
“It’s actually a very attractive building that will be nice for the area and continue to improve the look on the Southside,” Carey Nease, President & CEO of Southern Surgical Arts, said. “I’m hoping what we’re doing will stimulate more interest in that area around the Broad and Main intersection. It’s been in need of a facelift for a long time and I hope this is catalyst for that.”
In recent years many if not most self storage facilities have been hard at work trying to disprove the negative stigma that the industry is often saddled with. Many facilities are taking great lengths to insure they are as presentable as possible.
Some have even taken their appearance a step further by becoming art. In April, the Storage Village facility in Bethesda, Maryland, held an art contest with the doors to self storage units acting as the canvas.
“I am so grateful to be able to inspire and ignite art within my community. By supporting art within the community, individuals are encouraged to think creatively and share their ideas,” said J. Goldberg, Director of Marketing, Storage Village Self Storage.
“Upscale self-storage coming to Chattanooga’s Broad Street.” TimesFreePress.com; 25 August 2013.
“Storage Village Art Contest Illuminates Community.” PR.com; 08 March 2013.