Thanks to modern technology, the possibilities when it comes to marketing and advertisements are endless for most companies. In an industry like the self storage industry, creating a crafty, eye-catching marketing campaign can mean the difference in being 60 percent full and 75-80 percent full (or more).
Many companies do have a lot of success with the internet and social media outlets. Facebook is often used by companies to run promotions and hold contests. Social media outlets have become popular ways to develop a more personal connection with tenants.
With the growth that the self storage industry has experienced in recent years it is pretty safe to say that companies are doing well making the most out of modern technology. In 2010, the industry brought in over $20 billion in revenue so clearly what companies are doing is working.
Contests and promotions are a great way to engage people. After all, who doesn’t like to get free i-pads or baseball tickets? However, there are some companies that are doing just fine focusing on making customers happy the old-fashioned way—through the price.
Livermore Self Storage in California has made it a practice to make sure that their customers save money when they can. One way in which they do is by ensuring tenants that they will not have to deal with a rise in rental rates within their first year at the facility.
“If you ever find a lower rate at an established facility in the local area that has been open for at least five years, we will match that rate and guarantee your rate will not go up for one year,” says Joann McCrea of Livermore Self Storage. “This is for new rentals only.”
They are not immune to using the internet either. Like many self storage facilities, they offer specials online for prospective tenants.
“Savings are very important to us at Livermore Self Storage. We would like to serve our community with these online specials,” McCrea added.
Combining their commitment to low prices with round the clock security and a clean, presentable facility has given Livermore Self Storage a down home feel that many tenants have found appealing. They even have a tenant that comes from Arizona to use their facility.
Whatever type of marketing strategy in use or style of business that an individual self storage facility uses, there is one thing that is clear. With $20 billion in revenue last year industry wide, the self storage industry is as close to recession proof as you can get!
“Livermore Self Storage Announces it is Now Offering Internet Specials.” PRWeb; 25 August 2011.
“Storage Post Holds iPad 2 Giveaway Contest on Facebook.” PR Newswire; 19 August 2011.
2011 SSA Fact Sheet; Self Storage Association.