The holidays can be a rough time of year for many people due to a number of different reasons. That is why a wide variety of companies, including many within the self storage industry, make an effort to do what they can to make sure those less fortunate than them have a reason to smile during what is supposed to be a happy time of year.
Just like every year, the self storage industry participated in a large number of charity drives across the country to great success. Both San Diego Self Storage (on the West Coast) and Storage Deluxe (on the East Coast) were two participating companies that were responsible for putting a lot of smiles on a lot or faces.
San Diego Self Storage, a company with 16 facilities in San Diego County as well as others in Los Angeles and Orange County, did like many self storage companies and joined forces with the U.S. Marine Corps Reserve Toys for Tots program to collect toys to make sure as many kids as possible would have a toy on Christmas morning.
The hope was to beat out last year’s total of 8570 toys; this year they collected 10,726!
“This year we increased the number of toys collected despite a challenging economy and we’re grateful to our SDSS staff, tenants and the community members we serve who were instrumental in making this annual toy drive a success. We were also fortunate to have several media partners who helped us spread the word to enlist the support of the general public. These combined elements helped us exceed our expectations,” said managing member J. Terry Aston.
On the East Coast, Storage Deluxe wanted to help put a smile on people’s faces, but took a different route. Rather than give children something to play with, they helped the New York Cares coat drive collect coats to keep people warm during these cold months.
The efforts continued after the holiday season. As of January 17th, Storage Deluxe did their part by collecting over 700 coats at 10 New York-area locations. They also went a step further by donating $5 for every coat collected and presented New York Cares with a check for $3,660.
“It just made sense,” noted CEO Nick Coslov. “Many of our customers use their storage unit as an off-season closet, and as the temperatures dropped they were coming in trading in summer items for winter. Most of them tend to find an old coat or two that they no longer want or need—and rather than see those tossed out, we wanted to help reach the goal New York Cares had set.”
Some toys, coats, and a small donation may not seem like much when it comes to the extent of the problems that the poor and underprivileged face in the United States today. Ask the people who were on the receiving end what they think, and the smile you’ll likely see will say just how valuable those efforts are.
“San Diego Self Storage Contributes to Successful Holiday Toy Drive.” PR.com; 31 January 2012.
“Storage Deluxe Helped Effort to Collect 60,000+ Coats for New York Cares 23rd Annual Coat Drive.” PR.com; 30 January 2012.