We all realize the power of technology can help a business thrive. Having a website is the first step to creating a strong internet presence. But driving traffic to your site on a continual basis takes determination and dedication. Search Engine Optimization (SEO) is essential for coming up high on the list when a customer searches for self storage. One way to do this is to create a blog for your website.
Having regular updated content on your website will improve search engine rankings. Essential to the process, is including an abundance of key phrases such as “self storage” and “mini storage” as well as geographical phrases such as “Dallas” and “Seattle.” But finding the time to write a blog and come up with topics takes commitment. A discussion on whether running a blog is worth the effort has been streaming on Inside Self-Storage’s Self Storage Talk online community.
On the thread, “Anyone Have a Storage Blog?” members have been giving their input. Community member “mchase” has given blogging a try and writes: “I setup our blog over a year ago but haven’t found an effective way to gain followers, i.e. our customer base. I understand the level of excitement on a self storage blog is limited, but does anyone have any suggestions on how I could go about increasing the number of followers?”
Community manager, John Carlisle, suggests expanding blog topics that are on the periphery of the self storage industry. These could include local news, real estate, moving and maintenance tips, and vehicles. As a general rule, Carlisle said, keep posts to 300 to 400 words three to four times a week. Following are some ways Carlisle suggests to tackle self storage blogging and get on your way to attracting more customers:
• Use your insight as a self storage manager or operator to write about issues such as marketing ideas, ways to save money, staffing and green initiatives.
• Write about technology, the internet or a new gadget.
• Connect your blog with a social media outlet such as Facebook or Twitter and make sure your new posts get tweeted out.
• Discuss timely topics such as tax advice.
• Write about current events, especially if it’s of local interest.
• Write about legal issues, specifically ways to protect yourself in contracts and leases.
• Talk about what’s going on in real estate, such as any new homes being built near your location.
• Focus on finance, such as advice on getting out of debt or refinancing.
• Talk about cars and vehicles, since these are often stored. Topics can include maintenance and driving tips.
• Discuss local philanthropic endeavors that people can take part in.
• Write a feature about a loyal customer who might have an interesting background or job.
• Give home improvement or maintenance tips.
• Add multimedia elements, such as video and audio to posts.
Creating and maintaining a blog takes effort, but it can be a highly effective way to drive customers to your website. By looking to topics that relate to self storage, you attract a wider range of readers that will likely return to read more.
“Self-Storage Talk Thread: Is It Worthwhile to Maintain a Self-Storage Blog?” Inside Self-Storage. March 27, 2011.