Safestore Self Storage has been given the prestigious “Charity of the Year” award at the British Muslim Awards 2017 for the company’s work with the non-profit organization Human Appeal.
The UK-based self storage company teamed up with Human Appeal this past October to kick off the first-ever “Wrap Up Manchester” campaign, which worked to gather donated winter clothing for homeless shelters, elderly organizations, women’s and children’s shelters and other charities.
“The campaign’s success was instrumental to Human Appeal receiving the prestigious award,” reads a press release.
Patterned after the six-year-old “Wrap Up London,” also ran by Human Appeal with the London-based organization Hands On London, the campaign encouraged people to drop off winter coats, hats, scarves, and sweaters to any of the nine Safestore locations in Manchester.
In Britain, there are over 4,000 people sleeping on the streets during any given night. Another sobering statistic: in Manchester the number of people sleeping on the streets nearly doubled from 2015 to 2016.
“The winter months can be unforgiving for those sleeping rough or unable to afford a winter coat,” Human Appeal CEO, Othman Moqbel, said to the source. “Human Appeal wants to not only offer a hand to those in desperate need of humanitarian aid, but to wrap an arm around those in desperate need of warmth. Thank you so much for everyone who helped wrap up Manchester this winter.”
“Human Appeal helps people in need all across the world, Asia, Africa and here in the UK,” Moqbel told the source. “Whether it’s a besieged city in Syria or the growing number of homeless people in our home city of Manchester, Human Appeal aims to help in every international humanitarian crisis.”
The Muslim faith-based charity celebrated its 25th anniversary in 2016. The same year the charity collected £30 million in donations, the highest annual total ever, according to the source. It delivered £20 million worth of aid throughout Syria from institutional donors, such as UNOCHA and the World Food Programme.
Safestore has long been supporting efforts to curb homelessness and provide for the needy. The company has thrown its support behind “Wrap Up London” for years, has lent support to food bank efforts and recently donated items in support of the “Great Sleepout Event” which helped shed light on the plight of the homeless.
Safestore is the UK’s largest, and Europe’s second largest, provider of self storage. It has 109 stores across the UK.