Operational Strategies for Self Storage Business Focus of Upcoming Webinar

Posted on Feb 22 2011 - 12:38pm by John Stevens

When it comes to business, the bottom line can’t be ignored.  Business owners are understandably consumed with finding ways to save money on expenses and generate more revenue.  For self storage operators, a free webinar on Feb. 24 will focus on learning strategies to improve the bottom line.

“Five Operational Strategies That Will Add Money to Your Self-Storage Facility’s Bottom Line in 2011,” will take place at 2 p.m. EST and is sponsored by Inside Self-Storage (ISS) and Extra Space Storage.  The webinar will highlight ways for owners and managers to make more money, minimize expenses and improve the overall value of their self-storage business. Topics will be:

• How customers will react to rate increases in an up-and-down economy
• How internet marketing can improve your customer base
• How to track customer data and implement a customer relationship management (CRM) program
• Cost savings strategies
• Using a call center to decrease costs and increase rentals

Event presenters will be Jim Stevens, senior vice president of acquisitions and business development and Noah Springer, director of strategic partnerships for Extra Space Storage, a real estate investment trust that owns or operates 820 self storage properties in 34 states and Washington, D.C. Since joining Extra Space in January 2001, Stevens has overseen more than $465 million in self storage acquisitions. Springer has completed approximately $200 million in self storage acquisitions and manages the company’s Extra Space 3Plus Management Program, a joint venture in which the company joined forces with local developers to build self storage facilities across the country.

ISS is a dynamic services company providing self-storage publications, events, education, marketing and other informational resources. The company’s offerings include Inside Self-Storage magazine, Self-Storage Talk, the Qualified Storage Manager training program, and the Inside Self-Storage World Expo.

For those wishing to expand their knowledge even further, Mini-Storage Messenger is offering a kit which includes the books, How to Make Money in Self Storage and How to Make More Money in Self Storage for $39.95. The books offer a wealth of information for self storage operators who want to increase revenues, decrease expenses and create equity. It is tailored for owners, managers, investors and bankers.

Sources Used:

“Free Webinar on Money-Saving Strategies for Self-Storage Operators, Feb. 24.” Inside Self-Storage. Feb. 8, 2011.