It’s one thing to make claims about your own company or your own product. It’s a totally different animal when you compare your company to your competition. When you do, your claims had better be true – or you could get into deep trouble. Like eMove did.
eMove is an ‘electronic marketplace of self moving and self storage related consumers, business owners, eMove storage affiliates, and moving helpers.’ Their management software is called WebSelfStorage. In short, they are competitors of SiteLink.
Between 2004 through 2009, eMove created and distributed a series of brochures and comparison charts that compared their company with SiteLink.
These brochures made several bold statements. They claimed to “blow away their competition.’ They also had several misrepresentations about SiteLink. eMove claimed that the cost of SiteLink was much higher than it really was. They also said that SiteLink did not:
- Support real-time confirmed reservations
- Include integrated credit card processing
- Include upgrades in the purchase price
- Include integrated tenant insurance
- Fully integrate online-payment processing
- Include fully integrated call-center service
These claims were erroneous. SiteLink notified eMove about the false and misleading nature of the information that eMove had in their brochures. However, those brochures were still distributed for two years after SiteLink contacted eMove.
SiteLink felt that they lost customers because of these false claims. So, SiteLink took eMove to court.
In 2010, eMove filed a lawsuit against SiteLink. However, a federal judge dismissed the suit in 2012. SiteLink filed a motion to recover their legal fees from eMove. In April of this year, a federal appellate court ruled in favor of SiteLink and upheld the payment of nearly $934,000 to SiteLink.
After a 13-day trial, the jury decided on May 23 that eMove did indeed engage in unfair and deceptive trade practices. Today, the jury in the United States District Court for the Eastern District of North Carolina Western Division arrived at a verdict. (SiteLink’s headquarters are in Raleigh, North Carolina.) They found eMove guilty of Unfair and Deceptive Trade Practices.
“This is a huge win for us,” said Ross Lampe, SiteLink President and CEO. “SiteLink software offers everything EMove claimed we don’t offer, and more, and at prices far below those they misrepresented. We remain committed to developing the most innovative smart management software. We listen to our customers so we can best serve them to succeed.”
The jury awarded SiteLink $1.7 million as part of their verdict.
“EMove Found Guilty of Unfair and Deceptive Trade Practices Against Plaintiff SiteLink Software LLC.” PRWeb; 27 May 2014.
EMove Found Guilty of Unfair and Deceptive Trade Practices Against Plaintiff SiteLink Software LLC; SiteLink.com; 27 May 2014.
“SiteLink wins $1.7 million judgment against eMove.” The SpareFoot Storage Beat; 27 May 2014.