Marketing and branding are top business concerns for owners of self storage facilities. They are always looking for new and innovative ways to market their business and ways to create a business brand and get it in the public’s awareness. LifeStorage in Chicago is using some marketing innovation by connecting with a local sports-talk radio station.
LifeStorage will be a premier sponsor of The Score on WSCR670. This year, The Score is celebrating its 20th year on the air. LifeStorage will be a ‘Score Original‘ and will be featured throughout the year on the talk show. It will be highlighted exclusively during the month of May. It will get fifteen 30-second on-the-air promotional spots during the program. Iwona Lach, marketing coordinator for LifeStorage, says that this is an opportunity to further the LifeStorage brand.
“We’ve worked tremendously hard since we began in 2002 to establish ourselves as the next level of storage solutions. LifeStorage continues to expand because we offer affordable climate-controlled storage, office solutions, document services and high-end facilities that highlight our attention to customer care and comfort,” Lach said.
“Working with CBS and The Score is another way we can reach more customers and help expand our brand in the city where we started and love doing business. The month of May is a great fit for LifeStorage when we can hopefully maximize the spring weather and introduce folks that are moving to our expansive suite of solutions.”
Life Storage offers a wide variety of solution to storage needs. In addition to storage facilities for home and personal needs, they have office suites that businesses can use for a fraction of the cost of traditional office space. The suites have high-speed internet access, private mail boxes, a full-service shipping center, and conference rooms.
They also provide climate controlled units where businesses can keep their store records, business files, or store inventory. Companies can also shred their confidential documents and have their office electronics (e.g. hard drives, printers) destroyed or recycled.
“There’s no such thing as overexposure when it comes to getting your brand out there. As a Score Original, we’re proud to help celebrate the radio station’s 20th year anniversary, and we’re planning on a great 2012 for LifeStorage. We encourage everyone that’s looking for storage to stop by one of our locations and see what LifeStorage is about,” Lach said.
“Life Storage-Chicago Self Storage Celebrates Its Roots with Score Originals.” PR Web; 8 February 2011.