How Many Followers Does Your Self Storage Facility Have?

Posted on Oct 9 2013 - 12:05am by Kim Kilpatrick

Social media is here to stay. It’s not only here to stay, but is growing by leaps and bounds every day. It wasn’t that long ago that it was just MySpace, and even less time since Facebook and Twitter took over. Now there is StumbleUpon, Tunblr, Pinterest, Blogger, Delicious, Digg, LiveJournal, Bebo—the list could go on and on.

By time the current list is reviewed there will probably be whole new one ready to be added.   

More and more people are communicating over some social media channel making social media the next great mountain for advertising executives to climb. However, it is not necessary to be an advertising professional to make the most out of things like Twitter and Facebook.

“Social media is all about socializing, engaging, and reaching more people to help drive more business,” says Stacie Maxwell, director of Marketing at Universal Management Company, a self storage management company in Georgia. “…Social media is rapidly replacing traditional word of mouth between friends and associates, and thus falls directly into many companies’ marketing strategy…”

Users can do it all on their own, but the trick to being successful at it can be in developing a following; people your messages will go directly out to. Recently proudly announced that it had reached a milestone with its Twitter account—10,000+ followers.

“It has been overwhelming how fast we have gained followers on twitter,” comments Victor Dante, CEO. “By the response we get from followers, we can tell our followers are really engaged and interested in the content we provide about the self-storage industry.”

The popular self storage aggregator had hoped to reach that milestone in a year, but made it in 10 months instead. It’s actually already crossed the 11,000 mark!

Along with simply keeping in touch with tenants and cultivating new ones many self storage companies have used social media to do a lot more than just drum up business. They have used the communication channels that social media provides them with to make a difference in the world.

In March StorageMart held a donation drive on Pinterest. For each time people ‘repined’ their ‘Pin for the Cure’ pin they donated money to the Muscular Dystrophy Association.

Last year another self storage company, StorQuest, made use of Facebook and Twitter to raise money for cancer research. For every like, comment, or retweet the company agreed to donate one dollar to aid in cancer research.

With the way things are going it may soon become easier to say what can’t  be done via social media than what can!

Sources Used:

“ Reaches Twitter Milestone in Rapid Time.” PRWeb; 08 October 2013.

“Time to Put the ‘Social’ in Self Storage Via Social Media.” Self Storage Industry News; 08 May 2013.

“Social Media Becoming More Important to Self Storage Companies as Audience Grows.” Self Storage Industry News; 08 January 2013.

“Self Storage Company Gets Social to Fight Cancer.” Self Storage Industry News; 20 July 2012.