A common saying in business and in life goes something like this,” If you want to succeed, you have to be willing to go the extra mile.” That could not be truer for an industry than it is for the self storage industry. On the surface it may appear that succeeding in the self storage industry would be a pretty simple thing to do. All you need is a building with a bunch of storage units of various sizes built in to right? A facility that had just that would be one that had just the bare necessities and while it could make money; it will probably not be too profitable.
It will definitely not be as profitable as it could be. However, to really maximize a facilities earning potential there a few things a self storage facility could do that are pretty easy much like what The Lockup Self Storage in Chicago does.
“Our philosophy has always been straightforward: ‘Service is our business’,” says Andrea Carnes, Vice President of Operations for The Lock Up Self Storage. “…So we make it a point to not only offer competitive storage rates, but to also provide the ‘extras’ that the competition doesn’t at zero, or very minimal, cost to our customers.”
Sometimes just temperature changes can wreak havoc on a person’s belongings, especially while they are in storage. People that are concerned about the possibility of that happening would probably be more than happy to pay a little extra for a climate controlled storage unit.
People that run their own business are always in need of more time. A service that many self storage companies that businesses like is taking deliveries for tenants. The Lock Up Self Storage likes to offer the service (accepting deliveries) at no charge, but then says it will put things in your unit for you for just $10 a month.
Carnes puts it this way to customers when it comes to them taking advantage of the amenities that The Lock Up Self Storage has to offer: “Make it easy it easy on yourself. Use our business to store yours!”
There are a number of things that can be offered for little to no charge that would make the lives of your tenants so much easier (and so much more willing to part with a little more money a month). Another saying puts it perfectly, “It’s the little things that count.”
When people don’t have to be concerned about a lot of little details they are more apt to put a higher value on something. Some storage facilities offer the use of a small moving truck to tenants; many will at least have lock and key sets on hand for sale if not for free. Most let tenants use carts and dollies as needed free of charge as well.
One of the best things that can help increase your value is something that you already have anyway, your security. If you have electronic surveillance 24 hours a day then advertise it. Have the monitor somewhere tenants can see it when they walk in the office. You’ll be amazed at how the feeling of security and safety for their belongings will make tenants more willing to part with their money.
“The Lock Up Self Storage Offers Companies Complete Turnkey Business Solutions.” PRWeb; 26 January 2011.