Extra Space Storage Hires Internet Marketing Company

Posted on Oct 15 2013 - 1:48pm by Kim Kilpatrick

Extra Space Storage, based in Salt Lake City, Utah, announced today that they have contracted with B2 Interactive to manage all aspects of Storage.com. B2 Interactive will provide Extra Space Storage with enterprise level resources, including transactional information and operational data to storage owners.

Founded in 2010, Storage.com is a self storage aggregation website owned by Self Storage Co., LLC.  Storage.com is a network partner with USStoragesearch.com and they offer a simple and unbiased online shopping and comparison of self storage facilities around the nation.

B2 Interactive is based in Omaha, Nebraska. Their six-man leadership team has over 60 years o website design, development, and Internet marketing experience.  Brandon Taylor and Bill Hipsher are co-founders of the company. Hipsher is credited with building one of the first online storage directories. Taylor has experience in building websites, software tools, and online directories. Nick Bilava, Director of Sales and Marketing, is the third person in the core management group. He is a leader in helping storage owners be more successful with their online marketing efforts. The rest of the management team includes Colin Ball, Weston Cooper, and Aaron Mackel.

B2 Interactive has long provided services to the self storage industry – especially in the area of online marketing. They are excited to work with Extra Space Storage. B2Interactive will create an advisory council that will guide the direction of the website. They want to give Storage.com a more robust marketing solution and allow storage operators the chance to capitalize on the power of interactive marketing with search engine optimization, search engine marketing, social media marketing and analytics and optimization, paid search advertising management, campaign management, and content marketing.

Extra Space Storage has regional offices in California, Connecticut, Florida, Maryland, Massachusetts, New Jersey, New York, and Texas. They have been in business for over 30 years. They also have international partners in Canada, Australia, Europe, Hong Kong, Mexico, New Zealand, and Singapore.

As of the end of September 2013, Extra Space Storage owned and/or operated 1,007 properties in 35 states, Washington D.C., and Puerto Rico. They have approximately 74 million square feet of rentable storage space and is the second-largest owner and/or operator of self storage properties in the United States. In addition to providing storage space for individuals and families, they also offer storage for businesses.

Sources Used:

“Extra Space Storage ® Transitions Management of Storage.com to B2 Interactive.” Market Watch; 15 October 2013;


Extra Space Storage.

B2 Interactive