The toughest part about any business—self storage or otherwise—is not getting ready to open. It’s engaging people and getting them to walk through the door. Companies will spend thousands and some millions of dollars in elaborate advertising campaigns, but many in the self storage industry like to try a simpler route. They just hold a contest.
People like free stuff; that is a well-known fact. If getting free stuff means they have to jump through a few metaphorical hoops along the way. Make the prize enticing enough and people will do all sorts of things!
Many members of the self storage industry have made use of social media when they hold contests by announcing them and even conducting them over different social media mediums.
The idea is pretty simple. Offer people something they want, but may not have the money to spend on it, and watch them do the work promoting your business as they participate in the contest.
Southern Self Storage recently completed a contest that saw them give the winner a free iPad Mini. Through the contest they know that they at least reached an additional 3,000 people. That’s the number of ‘likes’ their page received via the contest over six weeks. Not bad payoff for something that cost them between $300 and $500!
“I couldn’t be more pleased with the results” states Marketing Manager Tresha Powe. “Social media sites like Facebook help us to connect with customers on a more personal level. We try to keep our followers engaged by not only posting great storage tips but by also giving them up to date information about specials we have, any upcoming community and fundraising events we host and even fun giveaways like this recent one for the iPad Mini.”
To further engage people (and get them to do the advertising for the facility) Southern Self Storage gives away three $100 Visa gift cars every quarter in a drawing. To become eligible all people have to do is give the facility a review somewhere online (Yelp, Google, etc.).
These sorts of contests are not uncommon. Another facility, ezStorage, recently started the Click, Store, and Score sweepstakes. All entries will get a 2GB thumb drive while supplies last and will have a chance to win one of three iPads.
Sometimes the contests are pretty creative. Gotham Mini Storage concluded a contest in March called “NYC’s Most Cramped Space Contest.” To enter people had to post a picture of a cramped living space to the Gotham Mini Storage Facebook page. The winner received a free year of storage (in hopes of making the space less cramped of course!).
“Winner Announced For Southern Self Storage iPad Mini Giveaway.” PR Urgent; 09 April 2013.
“ezStorage’s Click, Store & Score Sweepstakes.” PRNewswire; 08 April 2013.
“Manhattan Storage Company, Gotham Mini Storage, Launches “NYC’s Most Cramped Space Contest.” PRWeb; 5 March 2013.