Every likes to say they are there for the community and that they need the community. It sounds great, it endears the business to the community, and it helps get the company’s name out in a positive manner. Of course saying it and making it happen are two different things. It doesn’t just happen for the self storage industry though. It’s how business is done.
For many self storage companies word of mouth is one of the best forms of marketing. People don’t want to just entrust their belongings to anyone and are more likely to go with someone their friends and neighbors recommend whenever possible.
So if a self storage company can build a good reputation among the community they have tackled a major hurdle to success.
Reputation is not all about customer satisfaction though. Many get involved in the community by doing what they can to help various charities.
For example, Stor-Age, the largest self storage company in South Africa makes it a company-wide practice to get involved. The facility in Tokai donated space for the Community Chest Carnival held by the Constantia Rotary Club for the book drive, and the Pinehurst facility helped sponsor a local junior golf tournament. A person associated with the company had this to say:
“….The event was an international one with 125 junior players from around the world, including South Africa. To be able to compete in this tournament you had to be born after 1995 and you needed to have a handicap of two or better, so really talented young players. Thankfully a young South African won the tournament, Jovan Rabula, (Ernie Els’ nephew) it runs in the family.”
Self storage companies in the United States are heavily involved in their respective communities as well. For example, Champion Self Storage in Cape Coral, Florida, recently made a donation to Wounded Warrior Anglers—an organization that takes wounded vets on fishing trips—following a yard sale.
“Every year we have a community yard sale here on the property,” property manager Lindy Lord-Cooper said. “This year the yard sale was on Feb. 22. Anybody that has items to sell we offer a 10 x 10-foot spot for $15 and all of that $15 is donated to a local organization. This year the organization we chose is Wounded Warrior Anglers.”
Getting involved in the community is a great way to get a facilities name out, but what makes it even better is that they get to help a worthy cause in the process.
“Champion Self Storage makes $540 donation to the Wounded Warrior Anglers.” Pine Island-Eagle; 19 March 2014.
“Stor-Age In Your Community.” Stor-Age; 17 March 2014.