Everyone likes to be recognized for doing something well; and even more so when they are considered the best at what they do. The feeling of success that comes with the accolades helps make all the hard work worthwhile. When it comes to the self storage industry (and other businesses) accolades are more than just a pat on the back.
The LifeStorage facility in Addison, Illinois, was recently named the 2013 Best of Addison Award winner. The award goes to the self storage company in the area that is believed to have had exceptional success with their marketing initiatives in the community.
When the award program was started the idea was to recognize the types of companies that improve the community and make it a great place to live, work, and play. With all the garage sales and community oriented activities that LifeStorage is known for being involved in the award comes as no surprise.
What the award can do for companies that get it—like LifeStorage—is much more than just give them a well-deserved pat on the back. It is basically free advertising.
“We believe it (business awards) helps validate what we do in the company and enhances our ability to keep good people,” Steven Anderson, manager of Devon Health Corporation.
“Used effectively, business awards are yet another sales tool to aid in the close of business,” says Jasper, a former manager for Paula Arnold, owner of SmarterTech Business Systems.
The idea is pretty simple. If potential customers can see that you have been recognized as being among the best at what you do they have to feel confident about becoming a customer at your facility. In a business like the self storage industry, where the basic product is the same no matter where you go, being an award winner can be a significant advantage.
Like LifeStorage, Amazing Spaces in Houston understands the benefit that comes with being an award winning self storage facility. For the last four years the Amazing Spaces Woodlands facility has been recognized as the best self storage company in the community.
“Our entire Amazing Spaces team appreciates our wonderful, loyal customers at our Woodlands location, and we thank them for voting us Best in The Woodlands for the fourth year in a row!” said Joe Ordanes, the Woodlands facility manager. “…winning this award year over year tells us that our dedication to high quality and professional service is appreciated and valued in The Woodlands area.”
“Life Storage Addison Receives 2013 Best of Addison Award.” PRWeb; 24 April 2013.
“Locals Think Self Storage Company is ‘Amazing.’” Self Storage Industry News; 11 March 2013.