Everybody knows about Black Friday. Everybody knows about Cyber Monday. But between those two dates is another date that I dare say that very few people are aware of. That date is Small Business Saturday. Ever heard of it? Me neither.
Small businesses are the backbone of the economy in the United States. They provide 55 percent of all jobs and 66 percent of all net new jobs since the 1970s. Since 1990, big businesses have eliminated 4 million jobs. During that same time frame, small businesses added 8 million new jobs.
While there are many self storage businesses that have a large portfolio, there are also lots that are mom-and-pop sized. These are the ones that are part of the great entrepreneurial infrastructure in the United States.
In 2010, the Small Business Association started Small Business Saturday. Last year, nearly 70 million people shopped ‘small’ (locally owned businesses) for an estimated $5.5 billion in sales to those independently owned small businesses.
The SBA also provides resources to help with marketing campaigns for Small Business Saturday. You can either create flyers immediately online or download templates to customize and use. They can be personalized for your specific business. They even have sample Tweets you could post or things that you could put on your Facebook page.
(If you want photos for your marketing material but don’t have much of a budget to pay for a photographer or to buy commercial photos, use some from the Creative Commons, which is a nonprofit organization that enables free sharing of creative work. Go here to find photos: http://photopin.com/)
The SBA also has several articles that are interesting and helpful:
- 6 Ways to Maximize Your Return on Sponsoring or Hosting Holiday Events
- 7 Holiday Marketing Tips on a Limited Budget
- 5 Ways to Market Your Business for the Holiday Season
- How to Market Your Business with an Event
Granted, these articles are more focused on the retail businesses. However, with a little bit of creativity and ingenuity, you can come up with some good ideas to market your self storage business and ultimately increase revenues.
It might be a little late to do something for Small Business Saturday that is coming up in just three days. However, you can take this information and plan and prepare so that you will be ready for next year. Or, you could use some of the ideas of ways to market your business throughout the coming year.
Have a safe and enjoyable Thanksgiving!
“On November 30th, Start the Holiday Season by Shopping Small.” Small Business Bureau; 25 November 2013.
“Small Business, Big Impact!” Small Business Association.