Yesterday, Kim Kilpatrick wrote about goals that owners of self storage businesses could set for the coming new year. One of the suggested goals was for owners to learn how to use social media such as YouTube, Facebook, and Twitter. One self storage business in the UK successfully used YouTube to promote an appeal for toy donations to their gift-giving campaign.
Access Self Storage sponsored a nationwide Christmas Gift Appeal program for people to donate new toys that would be given to children with life threatening and life limiting illnesses. They donated the toys to 20 different charities and hospitals such as West Middlesex University Hospital, Action for Kids Towards Independence, Rainbows Hospice for Children and Young People, The Children’s Society, The Log Cabin (adventure play for children with special needs), and the Shooting Star CHASE.
The toy collection started at the beginning of October. All of 56 Access Self Storage facilities in the UK were drop off points. Then, throughout the month of December, different stores opened its “advent door” in an advent calendar style activity and showed the gifts that they had collected. After the completion of the toy drive, they delivered the toys to the children and to the charitable organizations.
Part of the success of the Christmas Gift Appeal was due to a video that they created and posted on YouTube. (You can see the video here). It was viewed over 6,000 times. They created a Facebook page for the Christmas Gift Appeal, too. (They also have a Twitter account, Accesss4News.)
Take a few minutes to watch the YouTube video. It lasts only one minute and 29 seconds. This will give you an idea of a type of video that you can do for your self storage business. Creating videos similar to this are not difficult to do.
I did a quick search on YouTube pulled up quite a few self storage vides. I searched on Facebook and I didn’t find a lot of self storage businesses. (If you created a Facebook page, you would be on the leading edge in the self storage industry.) Twitter is a different story. There are lots of people tweeting in the self storage arena. Since Twitter is so active, you will definitely want to participate.
If you’re thinking of incorporating social media into your advertising efforts, this is the perfect time to start.
“Access Self Storage hands presents to West Mid kids.” Your Local Guardian; 27 December 2011.
“Access SElf Storage Calls for Croydon to take part in its biggest ever charity appeal for Christmas.” The Best of Croydon; 25 October 2011.
“Social Networks Help Boost Nationwide Charity Gift Appeal.” Plugged In; 23 December 2011.