Accent Building Restoration (ABR) recently held a Facebook “Like Us” contest. People were encouraged to log onto Facebook and “like” ABR’s fan pace. Each person who did was automatically entered into the contest for a drawing of a $100 American Express Gift Card. Today, they announced the winners.
“We would like to thank the winners, Natalie Cox and Bree Dammann of Airport Super Storage, for liking us on Facebook,” said Burt Abreu, Director of Marketing and Design at ABR. “We would also like to thank everyone who participated and MiniCo for helping us set up, promote, and run the contest. We had fun with this one and will be running additional contests from time to time, so be sure to continue to visit us on Facebook.”
ABR offers property and building services to self storage businesses such as painting, floor covering, construction, property service, and property maintenance.
Established in 1994, ABR understands the value of being recognized by its customers, especially given the increase in the use of social media. “All of the personal recommendations that we received on Facebook are worth their weight in gold,” said Abreu. “It is especially important in light of the fact that more and more people today are turning to online media as their main source of information.”
Facebook is one of the top social media tools available for self storage owners. Over 1.1 billion people use Facebook. Many times small business owners wonder if using Facebook pays off. Ramon Ray, in his book The Facebook Guide to Small Business Marketing says yes – if you know what you are doing.
Social media experts recommend several things to keep in mind when beginning to use social media. First, use your recourses wisely. Social media is time-consuming. If you are a small self storage business you might not have someone that can dedicate a lot of time to social media efforts. So, make a plan on who will do it, how often, and exactly what they will do.
Don’t overwhelm your Facebook fans with tons of information that they don’t need. Don’t post too much because this will drive your customers away. They will hide your content thus defeating the purpose of your efforts.
And last, have fun! Your followers will be turned off if you only post constant ‘sales pitches.’ Make sure that you do fun things such as posting pictures, observations, tips, and conversational comments.
“Why You Should Read “The Facebook Guide to Small Business Marketing.” Small Business Trends; 16 February 2013.
“Tips for small businesses using social media.” Observer & Eccentric; 4 April 2013.
“Accent Building Restoration Announces Facebook “Like Us” Winner.” PR Web; 4 April 2013.