A Possible Niche Self Storage Market Waiting to be Created?

Posted on Oct 20 2011 - 7:10pm by John Stevens

In a world where a good business idea is copied time and time again, it can be pivotal to the success of a business to find a way to stand out above the rest. Many self storage facilities have done just that by providing businesses with record storage. A number have also taken to specializing in wine storage as well. 

A new niche market could possibly emerge near the home of the Boise State Broncos in Idaho.

Hunting is not an uncommon past time in Idaho. It is not unusual to see people own firearms for recreational use as well. Often times there are young adults that enjoy these two activities in high school, and want to continue to enjoy them when they go off to college. 

For those that live off campus or have family nearby, this is not an issue. However, for those that live on campus this can be a problem. They can’t keep their guns on campus. Tragedies like the one at Virginia Tech made sure no university would be comfortable with doing that again. So does that mean students have to give up their hobbies?

This is where the self storage industry may have the opportunity to create a new niche market. The Arbiter, Boise State’s student newspaper, did a survey of the local self storage facilities to see if they would allow guns to be stored on the premises. There was only one—Idaho Self Storage.

Most facilities do not allow any sort of guns, ammunition, or explosives to be stored on the premises. It does not matter if the guns are unloaded or not. Insurance costs go up and the liability involved is potentially staggering.

It is understandable why so many are absolutely against the idea of having guns or ammunition of any kind on the premises. The self storage industry has already been saddled with the image of being a magnet for crime. When they appear in many of today’s movies or television shows it is hardly with a pure purpose in mind, but one where bad things tend to happen in and around the facility.

While there could be a market for this kind of service, it would be a hard one to create properly. Maintaining a level of security that is effective, but doesn’t force the owner to drive up the price for rentals is already a concern. However, if guns were to be stored on the premises an above average amount of security would be absolutely necessary.

If done right, it would be a service that would likely not be cheap. For serious hunters however, that would not be an issue.

Sources Used:

“Alternative gun storage scarce for students.”  ArbiterOnline.com; 20 October 2011.

“Specialization Can Help Your Self Storage Facility Stand Out.” Self Storage Industry News; 19 October 2011.