The World Wide Web and especially social media have made the age old concept of ‘word of mouth’ key to the success of many business ventures. A few good tweets and a shared Facebook post can go a long way towards a business doing well. It’s the best kind of free advertising around because people tend to trust the opinions of other people over paid advertisements.
So when people share a good word or two about a company—self storage or otherwise—it can really go a long way. City Center Self Storage in Pittsburgh is realizing that after being named the favorite self storage facility in the city according to Yelp.
“We are extremely proud of all of our accomplishments this year,” said Nick Lackner, General Manager. “We had a very aggressive goal to create the best Pittsburgh self-storage facility and we achieved it. I am proudest of our customer reviews as they are the best measure of success.”
Yelp is a website where people can comment on a business and rate the overall experience that they had after frequenting the establishment. City Center Self Storage received nothing but 5-star reviews with many people leaving positive comments about the friendliness of the staff, how clean the facility is, and the value considering how much they paid.
What makes the accomplishment even more impressive is that the facility just celebrated its first anniversary. It opened up in November 2012 after converting an existing warehouse into a self storage facility.
Maintaining a presence on the web has become almost critical for any business, not just the self storage industry. More and more people take to the internet to find a business the need near them, and then go to sites like Yelp to see what people are saying about it. The importance of having a website has grown to include a mobile-friendly one so people can see it and use it on their hand held device.
If a company uses social media properly it is a great way to engage current and potential tenants, find out what is working and what isn’t, and to see what people are talking about. Many have used things like Faccebook, Twitter, and Pinterest to hold contests and conduct charity drives.
For example, in March StorageMart hosted a ‘Pin for the Cure’ drive in which they encouraged people to repin their ‘Pin for a Cure’ picture. Each time it was repined the company agreed to donate one dollar to the Muscular Dystrophy Association.
“Our philanthropic efforts are focused on improving the lives of children,” says Ms. Little. “Families who rent self storage are usually in the midst of a transition. Moving and change can be difficult for kids, especially when they’re sick.”
“City Center Self Storage Earns Top Reviews Among Pittsburgh Self Storage Companies.” SBWire; 05 December 2013.
“Time to Put the ‘Social’ in Self Storage Via Social Media.” Self Storage Industry News; 08 May 2013.