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2016.  Wow, where did the year go?  Even though it is just September, all of us at Extra Space Storage are busily preparing for 2017.  Every department is diving into what the new year may bring in terms of challenges and opportunities and where we should invest and why.  In one of the areas of the business for which I am responsible, the world of digital marketing,...

Posted on May 25 2016 - 9:33pm by James Overturf
Comments Off on Breaking into the Digital Space with Great Customer Experience

Internet marketing is complex, but there’s no great mystery about it. Unlike with other avenues for marketing, such as television or print, digital leaves a very distinct footprint. For you, the self-storage operator or owner, that footprint means everything. Discovering Why Digital Matters For operators, developing an Internet marketing strategy means setting an...

Posted on Mar 31 2016 - 10:36pm by David Decker
Comments Off on Seven Tips for Maximizing the Customer Experience After Seven Years of Running a Call Center

As a self-storage business grows, it’s necessary to communicate with more customers than ever before. Of course, that’s a wonderful thing, but a conversation with a customer is much more than just words. Whether the communication takes place over the phone, through click to chat, texting, email or social media, the outcome can mean the difference between a thriving...