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Holly Robinson

Holly Robinson (no, not Holly Robinson-Peete - the Autism advocate/actress/model/athlete's wife) works as a "staging expert" for a national real estate company, who has recently moved from a fast-paced metropolitan area to a slower-paced suburbia. In her spare time she keeps an online journal of the differences in these two worlds, and how she manages to keep a toe hold in each. Her topics often include "what you can live without" and "life's must-haves," - life simplification without sacrifice - which she has learned through her profession.

Ask anyone what sort of qualities they look for in a friend and one of them will likely be dependability. We like to feel like if we need them they will be there for us in our time of need—with or without us having to tell them. It’s a quality that goes over well in the business world—self storage and otherwise—as well. Across the self storage industry there are...

If you are a basketball fan—or someone that gets on the internet or watches the news at all—than you have heard the biggest news to hit the NBA since ‘The Decision.’ It seems that after playing in four NBA Finals since leaving Cleveland LeBron James is ready to go home. Yes, sports fans, King James is taking his considerable talents back to Northeast Ohio and the...

In the business world—self storage and otherwise—one of the most important decisions you have to make at the onset involves your structure. Not only do you need to figure out how big you want it, what shape, how tall, etc., but you also need to make it as energy efficient as you can. That will likely depend on how good your initial financing is. However, if you don’t...

Self storage in the United States is a big business. It brings in over $24 billion a year.  It consistently outperforms the S&P 500. There are over 50,000 facilities in just the United States. It’s a growing business in the UK and Europe. However, in Asia, it is in its infancy. While it is almost non-existent in China and India, the self storage industry is more...

Deciding to go in to business—self storage and otherwise–is an extremely tough decision to make. You want to do something you like and enjoy if you can, but most of all you want your business to be in a market poised for growth. You certainly don’t want to join an industry that is already saturated with competition and with little apparent room for growth. That...

Today’s female consumer is busier now than in any other time period. Women also have more choices now than they have had in the past. But since they are so busy, they do not have the time that they would like to have to research and do their homework about brands, businesses, and services. So, when a company receives a Women’s Choice award, women know that that is...

Data. Important stuff for a business. By using data, a self storage facility can make effective decisions that will help move their business forward. I want to briefly share the results of a study done by a professor at MIT and a white paper about analytics that can be extracted from phone calls. Professor James Oldroyd from MIT conducted the research. The study revealed...

EY announced that Cris Burnam, president of StorageMart, received the EY Entrepreneur of the Year 2014 in the Services & Real Estate category in the Central Midwest area of the United States. This award recognizes outstanding entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance, and personal commitment...

Every self storage business owner or manager is concerned about the bottom line. Very concerned. While the economy is better than it was several years ago, it still has hiccups. Business owners still have to pay close attention to how much money is coming in. Here are 10 tips that you could implement to help you save money and increase your revenue. Traditional advertising...

Have you ever heard of the song Dueling Banjos? It was originally called Feuding Banjos. In the song, one banjo player strums a few notes and then the other banjo player repeats the same strain of music. They go back and forth, back and forth taking turns playing until they are playing a duet. There’s a duel starting to simmer in Manhattan – a duel between an established...