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Holly Robinson

Holly Robinson (no, not Holly Robinson-Peete - the Autism advocate/actress/model/athlete's wife) works as a "staging expert" for a national real estate company, who has recently moved from a fast-paced metropolitan area to a slower-paced suburbia. In her spare time she keeps an online journal of the differences in these two worlds, and how she manages to keep a toe hold in each. Her topics often include "what you can live without" and "life's must-haves," - life simplification without sacrifice - which she has learned through her profession.

Data. Important stuff for a business. By using data, a self storage facility can make effective decisions that will help move their business forward. I want to briefly share the results of a study done by a professor at MIT and a white paper about analytics that can be extracted from phone calls. Professor James Oldroyd from MIT conducted the research. The study revealed...

EY announced that Cris Burnam, president of StorageMart, received the EY Entrepreneur of the Year 2014 in the Services & Real Estate category in the Central Midwest area of the United States. This award recognizes outstanding entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance, and personal commitment...

Every self storage business owner or manager is concerned about the bottom line. Very concerned. While the economy is better than it was several years ago, it still has hiccups. Business owners still have to pay close attention to how much money is coming in. Here are 10 tips that you could implement to help you save money and increase your revenue. Traditional advertising...

Have you ever heard of the song Dueling Banjos? It was originally called Feuding Banjos. In the song, one banjo player strums a few notes and then the other banjo player repeats the same strain of music. They go back and forth, back and forth taking turns playing until they are playing a duet. There’s a duel starting to simmer in Manhattan – a duel between an established...

There are around 50,000 self storage facilities in the United States. According to estimates there is 21 square feet of self storage space for every American household and 7.3 square feet for every man, woman, and child. So from the sound of it there can’t possibly be any problems finding a self storage facility near you right? Actually, depending on where you are looking...

If I asked people in the community where you self storage business was located what comes to their mind when they think of your facility, what would they say? Would they mention your great customer service? Your air-conditioned units? Your free moving truck? Would they mention whales? Whales. That’s what people in Boston would mention when they talk about Planet Self...

It is not unusual for actors and musicians (but not the self storage industry) to look at all publicity—good or bad—as something worthwhile. Take Rapper 50 Cent as an example. Recently he threw out one of the worst first pitches ever seen. In the days since clips of him throwing good pitches have surfaced and he has made a litany of ridiculous and even crude excuses...

Westy Self Storage is very community minded and supports many local charities. They have helped the Habitat for Humanity, been a drop-off location for winter coat drives, participated in recycling drives for bottles and cans, and collected toys for the Toys for Tots program. This month they are supporting the eighth annual Greenwich-Stamford Swim Across America (SAA) benefit. The...

There is nothing wrong with being safe and just doing what you know. You can’t be surprised. The outcome will always be predictable. When it comes to life what you see is what you get—and that’s all. However, if you want more you have to reach out and stretch your perceived boundaries and limitations. For some that has meant investing in the self storage industry. Banner...

This year, the Capital Gazette in Annapolis, Maryland, held their Sixth Annual Readers Choice Awards. (These awards are now considered a tradition in the area and community members eagerly participate in the voting.) Community members vode on products, services, and the staff of local businesses thus identifying those businesses that are customer favorites. This year,...