People have a lot of questions about home staging. Is home staging necessary? Is it effective? How much does it cost? Whether you’re a seller or an agent, these frequently asked questions can help you determine if home staging is worth it when selling a home.
What Is Home Staging?
Simply put, home staging is the process of preparing a house for sale in a way that will make it more appealing to more people. The goal of home staging is to allow buyers to envision themselves in the home.
What Does Home Staging Include?
Most home staging professionals start with a consultation. During this consultation, the staging professional will come to your home, evaluate what buyers will like about the home and what should be done before photos are taken and the home is shown to buyers.
What home staging includes from this point on depends on several factors. Staging could be as simple as rearranging some furniture to open up the home and better utilize space if your home is in great condition. If there’s clutter or walls need to be repainted to better match buyer tastes, the stager might make recommendations to the seller about things to do to get the house ready. Then, of course, there’s the scenario of selling a vacant home. In this instance, staging would include renting furniture for the period of time the home is on the market.
For more information about the entire home staging process, visit this complete guide.
How Do You Stage a Home While Living in It?
There are pros and cons to staging a home that you’re still living in. The big benefit is that the cost of staging will likely be much lower. Instead of having to rent furniture to fill a vacant home, professional stagers can often work with the furniture you have.
The downside is that it requires more of the seller throughout the process. Decluttering and cleaning are important for staging a home. If you’re running out of space, renting a storage unit is a great option for temporarily storing clutter that might negatively influence buyers. Equally as important as staging the home, sellers also need to be prepared to show the home at all times.
Check out these home showing tips to make sure your staging isn’t being negated by simple mistakes.
How Do You Stage a Home with No Furniture?
When selling a vacant home, one option is to rent furniture to place throughout the house. This is highly effective and should be done before professional photos are taken of the property. This can be a bit expensive, though.
Virtual home staging is a simple, affordable alternative. Virtual staging is done after photos are taken of the vacant property. Once this is done, furniture is digitally placed into the photos so buyers searching online can envision the property being lived in. The downside is that the house will still be vacant when the buyer visits for a showing, but virtual home staging is effective at driving buyer traffic than showing photos of an empty home.
Does Home Staging Work?
As you’ll find in our article about the effectiveness of home staging, staged homes sell much faster than non-staged homes:
- Non-staged homes spent an average of 184 days on the market.
- After staging, these previously non-staged homes sold on average in 41 days.
- Homes that were staged prior to going on the market sold on average in 23 days.
The entire purpose of staging a home is to help get it sold. These statistics show that’s exactly what it does.
Is Home Staging Worth It?
Is home staging worth the investment? Is it profitable? Yes and yes. According to Realtor.com, staged homes sell on average for 20% more than non-staged homes. And you can’t ignore the fact that selling faster saves the seller a significant amount in carrying costs. In most cases, staging your home will be a profitable investment that’s worth it.
Is Home Staging Necessary?
If your question is literally whether home staging is necessary to sell your house, the answer is no. Homes can be sold without being staged. But if you’re talking about selling quickly and for top dollar, staging is a necessity. Even in a seller’s market where homes are sold in a matter of days, staging can lead to even more showings, more offers, and better ones. Staging your home could be the difference between one good offer that you have to accept or multiple offers and a bidding war.
Is Staging Your Home Tax Deductible?
As is covered in more depth here, home staging is tax deductible. The simplest way to describe this is that the IRS views home staging as an advertising expense for the home, so the cost of staging is deducted as selling expenses.
That covers it! Do you have any other questions about staging a home? Let us know and we’ll be happy to answer them.