Electric Vehicles To Charge Up at Kroger

Posted on Jun 19 2013 - 4:15am by Brent Hardy


Although Extra Space Storage uses hybrid vehicles that that don’t require charging, I like to keep up with the latest on other options for powering cars. And all-electric vehicles (EVs) and plug-in hybrid electric vehicles (PHEVs) just got a big promotion from Kroger.

You’ve always needed groceries, but now Kroger is thinking you’re going to want to plug in too! They aren’t alone in this thinking. There are now about 5,800 electric stations in the U.S.



Making it Easier to Charge

Kroger Co., which includes chains Ralphs and Food 4 Less, chose ECOtality to install more than 200 Blink level 2 charging stations, and 25 Blink DC Fast Chargers at 125 locations in California and Arizona. Kroger is investing around $1.5 million to add the charging stations, which you’ll see in key markets like San Diego, Los Angeles and Phoenix. The food retailer previously installed several charging stations in Oregon, Washington and Texas. Altogether, Kroger will soon offer almost 300 EV charging stations!


Deploying EV Stations Near You: The EV Project

ECOtality is the project manager for The EV Project, which was made possible by grants from the U.S. Department of Energy. The EV Project is moving forward with the largest deployment of EV charging stations in history! They’ve installed charging stations in 21 major cities and metro areas in nine states and D.C., and there’s plenty more to come.

In the recent past, The EV Project partnered with Chevrolet Volt and Nissan Leaf to help drivers install residential charging units, but now they’ve turned their attention to inviting EV drivers to sign up for a Blink Membership for public charging discounts and other benefits.


Comparing Level 2 Chargers and DC Fast Chargers

Level 2 charging is quick, but direct-current (DC) fast charging is a really great solution for heavy traffic corridors. Read more about types of EV charging equipment.

So, just how rapidly can you charge your EV or PHEV? According to the U.S. Department of Energy, a level 2 charger can add up to 20 miles of driving range to a light-duty PHEV or EV in 20 minutes, while a DC fast charge can add up to 80 miles of driving range for the same car in 20 minutes. Think about that. It’s the time it takes to go inside Kroger to stock up on milk and eggs! For specifics on the charging times you can expect from Blink charging stations, visit the Blink website.


Adding EV Charging Stations Means Business 

You may be asking yourself why Kroger is interested in EV charging, and the answer seems clear. Adding more EV charging stations will not only help advance The EV Project, but it will also help Kroger sell more groceries to green-minded consumers who may be especially interested in the retailer’s new store brand of organic food, Simple Truth Organic. If I had to guess, I’d say that Kroger is going to receive a great return on their investment! After all, you’ve got to figure out some way to entertain yourself while your car charges.


How do you feel about the current EV charging infrastructure? Are you more likely to shop at a business that provides EV charging?